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UP NEVER DOWN -
is a state of mind. Derived from a graffiti crew, UND now emulates as a lifestyle brand built in Los Angeles. As a creative collective we find ourselves vested in the streets and soundsystem culture. We resist conformity by offering sustainable, cut-and-sewn garments from organic hemp, bamboo, and other eco-friendly materials. Beyond clothing, we're a multifaceted soundsystem culture imprint spotlighting beatmakers in dubstep, hip-hop, jungle, and left of centre music. Join our mission as we use our graffiti style to redefine couture culture in clothing, events, music, and art. Our name reflects our philosophy – we rise, create, and elevate. - Up Never Down
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